OBJECTIVES / STRATEGY
Provide an appropriate platform to showcase AW16 collections for all of Arcadia's seven brands. Incorporate various digital and social elements into the event as well as a tangible takeaway for guests creating a lasting memory of the event and ultimately strengthening their affinity with the UK's largest fashion retailer.
SOLUTION
Designed a chic and contemporary modular showroom that juxtaposed the historic London venue perfectly. Highlights included an on-trend Aura Photo Booth which captured guests' naturally occurring electric field. The resulting rainbow is said to reveal a person’s aura! Guests left feeling inspired by the experience with many of them sharing their auras on social media.
Feedback from the Arcadia team was glowing and the Wonder-team are now busy working alongside the retailer on several large scale, innovative events. Watch this space.
