OBJECTIVES / STRATEGY
Inform and inspire global skincare experts, beauty bloggers and press on Body Shop’s new skin products and the benefits of their ingredients.
Engineer a multi-faceted experience with three key phases enabling guests to be creatively educated on the products while creating a series of in-depth moments allowing for maximum engagement and testing of the new products.
SOLUTION
The WonderTeam transformed a blank white space into an immersive 3 tiered Body Shop haven - Skin, Spa & Scent.
Highlights included an oil projection room, perfume bottle installation, a laboratory style presentation and a huge attention grabbing copper oil installation.
Guests were very much able to experience the products first hand and the event attracted personnel from key editorials such as Women’s Health and Tatler.
