OBJECTIVES / STRATEGY
To bring the professional beauty industry together in the city of Lisbon, Portugal to showcase new products and celebrate the Coty Media Day. To construct a day-long event for Coty and spaces for their brands GHD, Wella, O.P.I and Seb Man, to present new products in a way that reflects the brands' identities.
SOLUTION
Wonderland worked with Coty to advocate their passion for all things beauty - focusing on their brands O.P.I, GHD, Wella and Seb Man and setting up sections for each brand to showcase new products in ways that reflected the brand ethos. With a backstage set photo opportunity for Wella, complete with directors chairs, A multi coloured balloon installation with matching velvet stools for O.P.I that used the palette from the latest polish collection and neon lights complimented by floating foil balloons for ghd, the decor embodied each brand and increased brand awareness. Guests thoroughly enjoyed the event and celebrated with a round table dinner in the evening.
