OBJECTIVES / STRATEGY
Create and implement dōTERRA’s Discover 2019 Europe Convention, from creative concept through to completion, Allowing attendees to fully discover dōTERRA on a journey of inspiration for the brands biggest event in Europe.
SOLUTION
Going above + beyond to immerse the 7000 attendees into the brand and putting the product into context of a healthy, happy and fulfilled lifestyle with integrated experiences to deepen guest knowledge + understanding. Inspired by nature, Wonderland built a production set design infused with wood and touches of botanical greenery. Building an emotional connection in the hearts + minds of attendees for a trusted relationship that will last a lifetime. The arena was dedicated into core product and satellite zones displayed against their natural ingredients to create a sensory environment, introductory treatments in the pop up aroma touch spaces and merchandise shop. Interactive installations also included an empower station creating tips for the brands wider community, kids product area and exhibition dedicated to the Healing Hands Foundation.
