OBJECTIVES / STRATEGY
To design and produce 'The Hub' - the temporary headquarters of The Daily in partnership with H&M for the duration of London Fashion Week.
SOLUTION
Wonderland transformed the Swedish fashion brand's Oxford Circus showroom into a stylish, sustainable and stimulating office space and sanctuary for The Daily team to produce the newspaper over the four days. A sleek, contemporary greenhouse structure took centre stage as a chill out zone and mood walls were erected for the team to pin their daily LFW inspiration.
The Hub's hashtag was posted on the global channels for both The Daily and H&M generating significant social media buzz.
As featured in Event Magazine.
