OBJECTIVES / STRATEGY
Primark fans, Autumn just got cosier! Thanks to vlogger Saffron Barker’s second collection arriving to store nationwide and this time it’s bigger and better than before. With an eye-watering 1.5 million plus YouTube following, Wonderland has been called to design and produce a traveling pop up installation for the vlogger and her ‘Fan-dom’.
SOLUTION
Taking inspiration from the fun and playful Saffron Barker x Primark collection, Wonderland Agency set the dreamy scene for the traveling pop-up and created the ideal spot for Saffron’s lucky subscribers to meet, greet and get the perfect Instagram picture with the YouTube sensation. Traveling to London, Manchester and Liverpool attendees looked as though they were floating through the sky, sitting amongst the cloud installation on a giant paper airplane. The hashtag #saffybxprimark was used over 1.6k times and Saffron’s Instagram post of her at the event received 81,000 likes.
