OBJECTIVES / STRATEGY
Using art as a platform, engineer an integrated experience that’s bold, progressive and sophisticated.
SOLUTION
On behalf of Audi, Wonderland collaborated with James Turrell’s protégé, Matthew Schreiber to design and build a series of interactive LED art installations that creatively educated the target audience on the brand’s key principles, while delightfully pushing their boundaries and encouraging interaction with one another. The installation evolves and changes based on their interaction.
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