OBJECTIVES / STRATEGY
Design and produce an event that showcases Topshop and Topman’s SS15 collection, highlighting keys trends, patterns and colors.
Use the seasonal nature of the event to create a unique and inspiring environment, truly immersing the guests into the collection and brand while creating set pieces that are Instagram worthy!
SOLUTION
Over 400 editors, bloggers and stylists attended, many commenting on how they loved the sensory and interactive Botanical Garden concept.
In addition, guests shared their favourite items via personal and publication Twitter and Instagram handles.
