OBJECTIVES / STRATEGY
Wonderland devised a contemporary & chic press event for Debenhams SS18 collections. Providing a fresh and modern backdrop for all their designer brands in womenswear, occasion wear, lingerie, swimwear, accessories, beauty, menswear, kids and homeware all under one roof.
SOLUTION
Wonderland delivered an energetic journey that transformed the blank canvas space of Victoria House Basements, using stylized street references using scaffolding and wood for an elevated street look and feel. Highlights include: Stylized scaffolding set design for an elevated product display look and feel with Fresh flower display bespoke to each designer. Interactive and digital conveyor belt displaying the cutest Korean beauty product. Celebrity guests include Henry Holland, Julien Macdonald & Savannah Miller.
