OBJECTIVES / STRATEGY
To launch Hairfinity in the UK with a bang! Design and produce a suitably exclusive 'pink carpet' event for the launch of the vitamin supplement in London with special guests and ambassadors Kim and Khloe Kardashian.
SOLUTION
Wonderland took over a three story, luxury West London venue and transformed it into a Pink Paradise. A 60m plush pink carpet lead guests from the street to the main space upstairs. More than 400 celebs, influencers and tastemakers attended the party which was opened by an army of Hairfinity models arriving in branded taxis.
Neon installations were scattered throughout the venue completing this pink euphoria for guests to party the night away to BBC Radio 1 DJ Nick Grimshaw.
A combined total of over 1000 social media posts on Instagram and Twitter.
