OBJECTIVES / STRATEGY
Design and produce an awards ceremony to celebrate the winners of the 2017 Observer Food Monthly Awards. Program an experience, sponsored by Marks & Spencer, that champions the work and success of the winning producers, restaurants, and retailers in the UK.
SOLUTION
Wonderland created a slick and stylish environment within the Freemason’s Hall to house the awards. The event was hosted by Observer columnist Jay Rayner and television personality and food writer Nigella Lawson and was attended by the most respected members of the food and drink community, with Joyce Molyneux, Jamie Oliver and Rick Stein in attendance. The format featured cocktails, incredible food and the highly coveted awards, decided by readers and a judging panel. The ceremony was hugely successful, enjoyed by press and award winners alike, and combined prestigious celebration.
'Photographs: Carys Lavin and Alicia Canter for The Observer'.
