OBJECTIVES / STRATEGY
Twitter engaged Wonderland Agency to deliver an innovative and content rich experience across their multiple spaces at Cannes Lions 2018. The focus being on the two main event spaces: #TwitterTerrace and #TwitterBeach including chillout spaces, meeting areas, presentations and #CannesAfterDark after party.
SOLUTION
The Terrace was an existing apartment transformed into an elevated meeting and chill out space suitable for Twitter’s top level executives and clients. The space was designed for more intimate + targeted experiences. The Beach was open to the wider Cannes Lions attendees and was the central hub of activity. A curated schedule of events included a #HereWeAre brunch hosted by Kerry Washington, a series of creative tech panel discussions, a daily happy hour and of course the World Cup games. The space itself was designed to be sympathetic to the beautiful Cannes skyline with a sculptural screen installation that still allowed guests to see out to the sea. The Beach also played host to the Twitter party. The installation came to life with a reactive light installation that pulsed + changed colours in time with the performances, which included The Knocks + Zara Larsson.
