OBJECTIVES / STRATEGY
To drive brand awareness and reinforce Twitter’s position within the industry at MWC 2018. To create multiple breakout environments for sales meetings, ensuring the spaces are experimental business incubators whilst remaining immersed in key cultural movements of 2018.
To deliver an after party with key brand presence that incorporates digital, creative and social touch points.
SOLUTION
Wonderland Agency delivered a two-day event over the course of MWC 2018. Each meeting room was meticulously curated to provide stimuli for the brand's stakeholders. The party included a series of activations to creatively engage guests, including a confetti dome photo booth with live GIF feed. Visuals included balloon light installation over the main space, with a glitter DJ booth and branded vinyl’s that promoted key brand awareness throughout the evening.
