OBJECTIVES / STRATEGY
The leading global marketplace for luxury fashion: Vestiarie Collective has teamed up with international supermodel and philanthropist Toni Garrn. The duo have teamed up with Wonderland to launch a series of pop up events across Europe to celebrate the collaboration of the Garrn’s charity with the luxury band. Toni Garrn has enlisted her network of high profile friends to donate their wardrobes in aid of her charity foundation.
SOLUTION
Wonderland teamed up with Vestiaire Collective and the Toni Garrn Foundation to bring life a series of pop-up events across Berlin and London through out November. Each event hosted over 500 exclusive pieces donated by Toni and her supermodel friends including Gisele Bundchen and Kate Moss. Activations included stunning hero garment displays, a GIF photo booth with artwork designed by Bella Fraud and a DJ set.
