OBJECTIVES / STRATEGY
Educate key industry figures from the world of advertising and media on how Bill Gates’ newly launched Branded Entertainment Network is integrating and embedding brands into the biggest Film, TV and Digital series in Entertainment.
Bring to life BEN’s key success stories to date by devising an experience that completely embeds guests into series of immersive environments by replicating iconic scenes from Orange Is The New Black, Ray Donovan, The Newsroom and Transformers
SOLUTION
We fused experiential theatre with state of the art technology to showcase the capabilities of BEN, reinforcing their position as a leader in brand integration via a creative and playful format.
Mindy Mcknight and Devon Supertramp - Two of the biggest digital and Youtube superstars attended the event and generated social buzz and conversation.
Ultimately, the activation resulted in driving
maximum brand awareness, engagement and sales leads.
