OBJECTIVES / STRATEGY
Wonderland were briefed with displaying and elevating a luxurious collaboration between Puma & Balmain. The scope of work ran across a premium in store installation and an eye catching shop window display facing onto the busy Oxford Street, London.
SOLUTION
Hosted in Key retailer Selfridges, Wonderland brought the collection to life with a theme that we named ‘Duality of the Fight’. Here, textured shards collided to create product display, juxtaposing different materials as we visually explored themes of Fight Vs Embrace, Chaos Vs Order and Beauty = Tension. Raw edges and textures created a dynamic feel and gold reflective surfaces provided a ‘selfie moment’ with product in view. Designed & produced by Wonderland.
